Direct-to-Mug

Call me basic, but I actually can’t do anything in the morning until I’ve had my coffee. I wanted to create an identity for a direct-to-consumer coffee brand that celebrated cozy mornings spent at home and the coffee that makes those mornings special. With so much of the coffee industry focused on cafes and grocery stores, I challenged myself to build a brand that lacked that physical presence but would still feel personal to consumers (i.e., based in their own homes). And thus, Homebrew was born.